Apple has officially revealed the pricing for the iPhone X, with the device starting at $999 for the 64GB model and $1,149 for the 256GB version, available for pre-order on October 27 and in stores on November 3. The high price reflects the phone’s premium features, including an edge-to-edge OLED display, facial recognition technology, and wireless charging. The announcement comes as Apple seeks to position the iPhone X as a flagship product ahead of the holiday shopping season. Analysts note the price is significantly higher than previous iPhone models, marking a shift in Apple’s strategy toward premium pricing. The device will launch in select markets, including the U.S., U.K., and Japan, with additional countries following later.
iPhone X Prices Officially Announced: Here’s What to Expect
Apple has officially announced the pricing for the iPhone X, marking its most expensive smartphone to date. The device will retail at $999 for the 64GB model and $1,149 for the 256GB variant in the United States. This represents a significant premium over previous iPhone models.
The high price reflects the iPhone X’s advanced features, including an edge-to-edge OLED display and facial recognition technology. Apple CEO Tim Cook defended the pricing during the September 12 announcement, calling it a “premium product” with “premium capabilities.”
Analysts noted the iPhone X’s price could deter some customers but may appeal to early adopters. “The X is a statement product, not a mass-market device,” said Ben Wood of CCS Insight. Apple has historically positioned its flagship models at the high end of the market.
Pre-orders for the iPhone X began on October 27, with availability set for November 3. Apple’s website and retail stores will carry the device, though initial stock may be limited due to high demand.
Carriers like AT&T, Verizon, and T-Mobile are offering financing plans to ease the cost burden. Customers can pay $49.91 per month for 24 months with qualifying trade-ins, Apple confirmed.
The iPhone X’s pricing strategy aligns with Apple’s shift toward higher-margin products. The company has gradually increased iPhone prices over the past several years. This approach has helped offset declining unit sales while maintaining profitability.
Industry observers predict the iPhone X will drive significant revenue for Apple in the holiday quarter. The device’s premium features and limited availability could create strong demand among consumers. Apple has not yet disclosed sales projections for the model.
Apple Reveals iPhone X Pricing: Key Details and Breakdown
Apple has officially revealed the pricing for the iPhone X, setting the starting price at $999 for the 64GB model. The 256GB variant will cost $1,149, according to the company’s announcement during its September 12 event.
The iPhone X marks a significant price increase compared to previous iPhone models. The base model is $200 more expensive than the iPhone 8, Apple’s other flagship release for 2017.
Apple confirmed that pre-orders for the iPhone X will begin on October 27, with availability starting November 3. The device will be sold in select markets, including the U.S., U.K., Canada, and Japan.
The high price reflects the iPhone X’s premium features, including an edge-to-edge OLED display and facial recognition technology. Apple CEO Tim Cook described the device as a “revolutionary” product during the launch event.
Analysts noted that the iPhone X’s pricing could impact sales volume. Some industry experts predict slower adoption due to the steep cost. However, Apple maintains that demand remains strong.
Apple also announced trade-in programs to offset the iPhone X’s cost. Customers can exchange older iPhones for credit toward the new model. The company did not disclose specific trade-in values.
The iPhone X will be available in two colors: silver and space gray. Both models feature a stainless steel frame and a glass back.
Apple’s pricing strategy aligns with its focus on high-end devices. The company has positioned the iPhone X as a premium offering, distinct from the more affordable iPhone 8 and 8 Plus.
Industry observers expect competitors to respond with similar high-end models. Samsung and Google have already released devices with comparable features.
Apple’s pricing remains a key topic of discussion among consumers and analysts. The company has not yet provided details on regional pricing beyond the initial markets.
iPhone X Costs More Than Expected—Here’s Why
The iPhone X launched at a starting price of $999, making it the most expensive iPhone to date. Apple confirmed the price during its September 12, 2017, event, where it unveiled the device alongside the iPhone 8 and 8 Plus.
The high cost stems from advanced features like the OLED Super Retina display and Face ID technology. Apple executives cited the complexity of the TrueDepth camera system and edge-to-edge design as key factors driving up production expenses.
Industry analysts noted the iPhone X’s premium pricing reflects Apple’s shift toward higher-margin products. “Apple is positioning the X as a luxury device,” said Ben Wood, chief of research at CCS Insight, in a statement following the announcement.
The base model includes 64GB of storage, with a 256GB option priced at $1,149. Apple did not offer a 128GB variant, a departure from previous iPhone storage tiers.
Comparisons to other flagship smartphones showed the iPhone X priced higher than competitors like the Samsung Galaxy S8 and Google Pixel 2. However, Apple emphasized the X’s unique features justified the cost.
Preorders began on October 27, 2017, with widespread availability starting November 3. Demand exceeded supply in many regions, leading to shipping delays.
Apple did not disclose exact production costs but indicated the iPhone X’s manufacturing process was more expensive than prior models. The company attributed this to the stainless steel frame and wireless charging capabilities.
Analysts projected strong sales despite the high price, citing Apple’s brand loyalty and the X’s innovative features. “Consumers willing to pay a premium for cutting-edge technology will drive demand,” said Wood.
The iPhone X marked a significant price increase from the iPhone 7, which started at $649. The jump raised concerns among some observers about affordability for mainstream buyers.
Apple defended the pricing, stating the iPhone X represented a major leap in design and functionality. The company highlighted the device’s performance and camera improvements as key selling points.
By December 2017, reports indicated the iPhone X accounted for a substantial portion of Apple’s holiday sales. The premium pricing strategy appeared to resonate with high-end consumers.
The iPhone X’s success influenced Apple’s future pricing strategy for flagship models. Subsequent iPhones, including the XS and XR, adopted similar premium pricing approaches.
Industry experts noted the iPhone X set a new benchmark for smartphone pricing. “Apple has redefined what consumers expect from a high-end device,” said Wood in a 2018 analysis.
The iPhone X’s legacy includes shaping the market for foldable and edge-to-edge displays. Competitors later adopted similar designs, though often at lower price points.
Apple discontinued the iPhone X in 2018 following the release of the iPhone XS. The device remained popular among collectors and resale markets due to its innovative features.
Resale values for the iPhone X held steady, often exceeding 50% of the original price years later. This retention underscored its perceived value among buyers.
The iPhone X’s pricing strategy remains a case study in balancing innovation with consumer willingness to pay. Apple’s approach continues to influence the smartphone industry’s premium segment.
Exclusive: iPhone X Pricing Strategy and Market Impact
Apple has officially revealed the pricing for the iPhone X, setting the base model at $999. This marks the highest starting price for any iPhone to date. The premium cost reflects the device’s advanced features, including an edge-to-edge OLED display and facial recognition technology.
The iPhone X’s price point has sparked debate among analysts. Some argue it targets high-end consumers willing to pay for cutting-edge technology. Others warn the steep cost could limit mass-market adoption. Industry experts note that Apple has historically maintained strong demand for premium products.
Apple’s pricing strategy aligns with its shift toward higher-margin devices. The company has phased out the mid-range iPhone SE, focusing instead on the iPhone 8 and X. This move suggests a long-term strategy to position iPhones as luxury products.
Early pre-orders indicate strong initial demand. Apple’s website experienced high traffic shortly after the pricing announcement. However, some analysts caution that sustained sales will depend on carrier promotions and trade-in incentives.
Competitors have yet to respond with direct price cuts. Samsung and Google continue to offer flagship devices at lower price points. Analysts predict Apple’s pricing could force rivals to adjust their strategies in the coming months.
The iPhone X’s $999 price tag is a bold move for Apple. Whether it pays off remains to be seen. The company’s next earnings report will provide further insight into consumer reaction. For now, the iPhone X stands as Apple’s most expensive smartphone ever.
What the iPhone X Price Means for Apple and Consumers
Apple has officially revealed the price of the iPhone X, setting it at $999 for the 64GB model and $1,149 for the 256GB version. The premium pricing marks a significant increase over previous iPhone models, with the X costing $270 more than the iPhone 8 Plus, its closest predecessor.
The high price reflects Apple’s investment in new technology, including an edge-to-edge OLED display and facial recognition via Face ID. Analysts note that the iPhone X represents Apple’s most expensive smartphone to date, surpassing the iPhone 8 and 8 Plus, which start at $699 and $799, respectively.
Consumers have reacted with mixed emotions, with some praising the advanced features while others criticize the steep cost. “The iPhone X is a premium product, and the price reflects that,” said Tim Cook, Apple’s CEO, during the September 12 announcement. Cook emphasized the device’s innovative design and performance capabilities.
Industry experts predict that the iPhone X’s pricing could impact sales volume, particularly in markets where affordability is a key factor. Some suggest that Apple may rely more on higher-margin sales to offset potential lower unit sales. Others argue that loyal customers and early adopters will still drive demand despite the price.
Apple has not yet disclosed how many iPhone X units it expects to sell, but early preorders indicate strong initial interest. The company reported that demand exceeded supply within the first hour of preorders, leading to shipping delays. Analysts will closely monitor whether sustained demand can justify the premium pricing over time.
The iPhone X’s pricing strategy also raises questions about Apple’s long-term position in the smartphone market. While competitors like Samsung and Google offer high-end devices at lower prices, Apple’s focus on exclusivity and innovation may continue to attract buyers willing to pay a premium. The full impact of the iPhone X’s pricing will become clearer as sales data emerges in the coming months.
Apple’s iPhone X pricing has been officially revealed, setting the standard for premium smartphones in 2017. The device starts at $999, reflecting its advanced features like OLED display, facial recognition, and wireless charging. Analysts note the high price may limit mainstream adoption, though it could drive demand for older models. Future developments, such as potential price drops or carrier promotions, may influence sales. The launch also signals a shift toward higher-end pricing in the smartphone market, with competitors likely to follow suit.
